Environmental Edutainment Games and Pro-Environmental Behavior of Primary School Students: Evidence from a Field Experiment.

This study explores the effectiveness of behavioral interventions, specifically
edutainment rooted in environmental education, in fostering pro-environmental
behavior (PEB) among primary school students. Through a lab-in-the-field experiment, the research focuses on the impact of an environmental edutainment game on children’s monetary donations to environmental non-governmental organizations (ENGOs) as PEB. Results indicate a significant increase in the likelihood of adopting PEB due to the edutainment intervention though this does not enhance overall donations. Interestingly, an interaction effect between the edutainment intervention and the children’s socio-economic and cultural profile (school-based level) highlights positive outcomes for children with lower socio-economic backgrounds. Additionally, female participants and students with a higher socio-economic and cultural profile exhibit higher likelihood to donate and higher effective donations, regardless of the edutainment intervention.